The pride of the Hoosier State, The Indiana Whiskey Company is ushering in a new era of localized, alcohol opulence with a working class, blue-collar frame of mind. Based out of South Bend, The Indiana Whiskey Company is working on re-establishing the area as an epicenter for a cultural rebirth, and by distilling some of the finest whiskey’s around.

The Indiana Whiskey Company is a new distillery that’s quickly making a name for themselves, one bottle at a time. Local booze aficionados are excited about a company crafting whiskey’s that aren’t just run of the mill, same ol’ brown stuff in a bottle as you can buy in any store, but instead they’re working hard at creating something that’s robust, quality-driven and made with local ingredients.

People’s tastes are changing. We’re starting to think locally instead of buying into brands that are monoliths, and something you can get just anywhere. While it’s nice to be able to grab a bottle of Jack Daniels in any bar in the world, there’s something unique about enjoying a product that’s hand crafted in your own backyard, and created by people you may even know. As a culture, we’re putting a lot more emphasis on local vs. chain and the alcohol world is no different.

People rally around their loyalty to a brand, and by creating something that local Indiana residents can get behind, The Indiana Whiskey Company is something special.

The Michiana area is exploding with craft breweries, and places to get a high-end cocktail, so it only makes sense that a truly unique, localized Indiana themed distillery was next down the pike. The Indiana Whiskey Company is an ideal choice to usher in a new generation of fine, hand crafted spirits to an area that’s often overlooked. By doing so, they’re investing back into the region, and potentially creating jobs, should the residents start asking for the whiskey by name instead of their usual brand.

The whiskey is only available in the state, but they’re growing as the word is getting out. Bars and liquor stores all over St. Joseph Country are snatching up over 30 cases a week, and the number are swelling.

Based out of a former trucking terminal, the new distillery is through and through Indiana. A few local sheet metal workers built the stills and copper lines, while Indiana farmers provided the Indiana sweet corn, wheat and barley. The bottles and logo are even from the area. That’s a pretty heavy commitment to keeping the money in state, and by helping local artisans make a living.

The Indiana Whiskey Company is standing by their love of all things Hoosier, or Domer, or Boilermaker, whatever. They’re investing back into their home state, and doing it, not by flash, but with quality and dedication to keeping their operations as localized as possible; that’s commendable, and more companies should follow suit.

Next time you’re out for a drink, order up a whiskey drink, and instead of saying Jack and Coke, or Old fashioned – clarify which brand you want, give The Indiana Whiskey Company a spin. Which each dollar spent, you know it’s going to a good place.

About The Author
Author: Robert Dean


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